Enhancing the Southern Phone Experience: New Features & Updates

Enhancing the Southern Phone Experience: New Features & Updates

OVERVIEW

Southern Phone is an Australian telecommunications company dedicated to providing a comprehensive range of communication services. They specialize in offering internet, mobile, and home phone services aimed at connecting Australians across both urban and regional areas. With a strong focus on customer satisfaction and community support, Southern Phone endeavors to bridge the digital divide with reliable, accessible, and affordable telecom solutions. Their commitment to quality service and inclusivity ensures that all Australians, regardless of their location, have the opportunity to stay connected.

Southern Phone is an Australian telecommunications company dedicated to providing a comprehensive range of communication services. They specialize in offering internet, mobile, and home phone services aimed at connecting Australians across both urban and regional areas. With a strong focus on customer satisfaction and community support, Southern Phone endeavors to bridge the digital divide with reliable, accessible, and affordable telecom solutions. Their commitment to quality service and inclusivity ensures that all Australians, regardless of their location, have the opportunity to stay connected.

PROBLEM

Southern Phone's website features an outdated UI design that hinders user experience with accessibility issues. Interface issues like inadequate responsiveness on mobile devices, poor typography leading to accessibility and legibility problems, and design elements that clashed, impacted the overall usability. These challenges emphasized the necessity for a thoughtful redesign to improve navigational ease, readability, and ensure a modern, user-friendly interface.

Southern Phone's website features an outdated UI design that hinders user experience with accessibility issues. Interface issues like inadequate responsiveness on mobile devices, poor typography leading to accessibility and legibility problems, and design elements that clashed, impacted the overall usability. These challenges emphasized the necessity for a thoughtful redesign to improve navigational ease, readability, and ensure a modern, user-friendly interface.

ROLE

Tasked with designing several key flows and updates

THE TEAM

Product Manager, 4 Engineers, Lead Developer, 2 UX UI Designer

TIMELINE

2 months

Under non-disclosure 🔒

Under non-disclosure 🔒

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Work

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